27 Jul 2017

Media release: Thursday 27 July 2017, Sydney: Beauty Expo Australia, the beauty industry’s premier annual event, is calling on those who demonstrate the utmost skill in makeup and nail artistry to enter its esteemed beauty competitions in 2017. The Nailympia Australia and Face2Face Makeup Awards competitions celebrate outstanding creative and technical ability in nail art and makeup artistry, respectively. Entries for both competitions are now open and the winners will be selected at Beauty Expo Australia’s 2017 edition, to be held Saturday 26 to Sunday 27 August at the ICC Sydney, Darling Harbour.

Nailympia Australia

Nailympia Australia returns to Beauty Expo Australia in 2017 in association with Nailympia London, organisers of the nail industry’s leading international global competition, to provide a worldwide platform for nail competitors. This prestigious competition has been known to attract the very best in manicuring talent from across the globe. Nail technicians from across Australia have the opportunity to showcase their talent and shine a light on an awe-inspiring industry.

An illustrious panel of domestic and international experts will judge the competition, which will see winners receive coverage in international press along with a series of additional prize opportunities.

2017 Competitions:

• TEAM TITLE TROPHY: scored by taking the three top results from three competitors on the team in each competition. Teams are created from three to six competitors, all competing in the same division.

• SOAK OFF GEL POLISH: This competition is done on natural nails only, ready for gel polish and must be enhanced and covered with any type of soak off gel product (not traditional nail polish or hard gel). One hand has to be finished a solid red colour and the other finished in a traditional French manicure style. No design element is required, just a picture-perfect, flawless set of nails.

• LIQUID & POWDER ACRYLIC SCULPTURE & TIPS/OVERLAY: Two competitions in one sitting that are judged for Sculpture on the right hand and Tips/Overlay on the left hand. One hand competitors will be given 75 minutes to complete the hand and be positioned in one area together. Those doing both hands will be asked to stop after 75 minutes and have a 10-minute break before starting on the second hand.

• SALON NAILS (one hand): Demonstrate everyday nails for the everyday client, with a choice of one of these artificial systems: L&P acrylic, UV hard gel, fiberglass/silk; which will then be shaped, styled and lengthened accordingly. (NO DIP system or gel polish to be used.) Judges will compare the unenhanced hand to see how the service has improved the appearance of the model’s hands.

• STILETTO NAIL RULES: Nails are to be sculpted on forms. Nails can be made using liquid & powder acrylic or hard gel systems. The application can be designed to the competitor’s desire and ability!

• REALITY NAIL ART: This competition is an open, freestyle competition allowing all competitors to work to their strengths. The judges will be looking for commercial salon nail art that would appeal to clients from a variety of age demographics.

• FANTASY NAIL ART: A competition for nail artists to express their love for all things fantasy – technicians must create 10 separate tips to adhere to the 10 nails during the competition.

• 3D (Mixed Media): This competition is a ‘show & tell’ format – nails are to be designed on varying sized nail tips and placed in a display case (no lid or cover required) in the arena. Competitors must use three of these five nail art media: airbrushing, embellishments (rhinestones, striping tape etc), liquid and powder acrylic, gel, hand painting, one stroke. Judges need to see five different nail sized tips over 10 tips.

• PHOTOGRAPHIC NAIL ART 2017 Theme: Medieval Fantasy. Your entry must be in portrait form only as it will be judged as a front cover for a Magazine.

Nailympia entries will be judged by an esteemed panel of 15 international and national judges, which this year includes Nailympia London organiser and co-founder of the UK’s Scratch magazine, Alex Fox; Head Floor Judge for Nailympia London, Marian Newman; and Head Booth Judge for Nailympia London and founder of, Elaine Watson.

Entrant registration closes at 5:00pm, Monday 7 August 2017. For full terms and conditions of entry for each category please visit:

Face2Face Makeup Awards

The Face2Face Makeup Awards are a highlight of the industry, rewarding extraordinary makeup artists for their craft, creativity, and passion. It is the must-enter competition for any artist serious about their career. Makeup Artist of the Year Becca Gilmartin is the Creative Director of the awards. Becca is the Beauty Editor of LAUD magazine as well as a makeup artist working with celebrities like Kimbra, Margot Robbie, Dannii Minogue and Antonia Kidman.

"[The awards are] the platform for every kind of makeup artist to explore their craft, push their own personal limits and display excellence on a national competition level not yet seen in Australia", said Becca.

Judged by a panel made of prominent industry icons, and with amazing prizes on offer, the awards represent a launch-pad to propel makeup artists to the next level in their careers. The winners will demonstrate excellence in creativity, makeup application skill and professionalism.


• Bridal – The Modern Bride: This category is designed for those Makeup Artists wishing to create “Modern Bride” makeup.

• Fashion Catwalk – Trend Prediction: This category is designed for makeup artists wishing to create makeup inspired by the predicted trends that will be seen on the runways in 2018.

• Body Art – Art Is Life: Designed for artists to create a full body paint inspired by an artist or artists who inspire them – for instance, a Painter, Sculptor, Musician, Contemporary... Let Body Paint be an homage to their work.

• Creative Makeup – The Club Kids of Sydney: “The Club Kids were a group of young New York City dance club personalities led by Michael Alig and James St. James in the late 1980s and early 1990s. The group was notable for its members' flamboyant behaviour and outrageous costumes." (Source: Wikipedia) In this new category, artists will create a modern 'Club Kid of Sydney', including creative makeup on the face and décolletage.

• Beauty Editorial - My Beauty Brand: Artists are asked to imagine a world where they are about to launch their very own makeup brand, and will create the first two beauty images that will advertise their brand in the pages of elite glossy magazines.

The editorial category is sponsored by LAUD magazine and the winning images will be published in a future issue of LAUD, which has international distribution, as well as featured as LAUD’s RISE artist for makeup. Entries close at 5pm, Monday 7 August 2017.

Full terms and conditions, as well as details on how to enter, can be found at

Beauty Expo Australia will also host the WorldSkills Australia Competitions, aimed at inspiring apprentices to be ambitious in their careers by equipping young people with the right skills to benefit Australian businesses on a global scale. Designed by industry and skills experts, the competitions assess an individual’s knowledge, practical skills, and employability attributes against a set of strict criteria. This is the first time that the Beauty Therapy category of WorldSkills will take place at Beauty Expo Australia.

Beauty Expo Australia is the industry hub for beauty professionals, providing access to networking, independent education and the latest in products and innovations for professionals to see, sample and shop under one roof. Tickets are available now at


Show dates:
Saturday 24 August 2019
Sunday 25 August 2019

International Convention Centre Sydney
(ICC Sydney)
Darling Harbour, Sydney NSW 2000

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