More exhibitors, unmatched education, and better value for beauty professionals when Beauty Expo Australia 2017 takes over the ICC Sydney

22 Jun 2017

Thursday 22 June 2017, Sydney: Beauty Expo Australia, the region’s definitive trade event for beauty professionals, will return to its Darling Harbour home at a brand new venue over the weekend of 26-27 August 2017, bringing visitors a bevy of exciting brands and new products to see, sample, and shop.

Event Director, Julia Erben, said in anticipation of the event’s first year in its new home: “At three months until the event, we had already surpassed the number of exhibitors of last year’s edition by 20 per cent. True to its calling, Beauty Expo Australia in Darling Harbour will once again be the unmatched hub to explore the latest trends and innovations in the industry. We know how important it is to our visitors that Beauty Expo creates a seamless, enjoyable experience, which is why we are thrilled to be back in Darling Harbour this year at a world-class venue. We know our exhibitors are also very excited to be where all the action is, just a stone’s throw from Sydney’s CBD.”

More value in your Expo education

Trade professionals will have access to three new education passes this year, providing huge value and improved accessibility to the event’s seminars. The business pass will allow access to up to 11 sessions focusing on business for salon owners and managers; while the professional skills pass will allow access to up to nine sessions focusing on techniques in makeup artistry and grooming. The dermal/anti-ageing pass has been created especially for those interested in dermal therapy, with access to up to seven sessions on anti-ageing and skincare. Each pass is priced at $199 early bird or $219 full-price, giving visitors the ability to make the most of Beauty Expo Australia’s unrivalled education offering. A single session can be booked for $99 early bird or $115 full-price, and a series of special workshops and intimate business sessions will also be available.

Celebrated experts from around the globe and Australia will bring their insights to Beauty Expo Australia this year, including US makeup artist, Donna Mee. Donna will present a business session at Beauty Expo on common mistakes made in the beauty industry and how to avoid them; as well as a professional skills session on game-changing makeup tips. Donna runs a popular makeup academy in the US and her resume of celebrity clients includes Cindy Crawford, Rachel Hunter, and Raquel Welch; as well as designers like Christian Dior, Tommy Hilfiger, and Valentino.

With demand for stylised brows continuing to surge, Beauty Expo has lined up some of the best brow educators for professionals to hone their skills in brow techniques. Singapore’s renowned David ‘Brow’ Zhang will come to Sydney for a workshop in Microblading feather stroke and ombre brows; while Australian brow artist, Jazz Pampling, and business coach, Faye Murray, will bring their Business of brows hands-on workshop to Sydney for Beauty Expo Australia, following a successful Melbourne showcase. Jazz will also teach a session on how to perfect skills with shaping and styling men’s brows, and a session on beautiful brow colour.

For those interested in broadening their skills with nails, Young Nails will bring global educators to Beauty Expo Australia for a four-in-one workshop. Director of Global Education, Tracey Reierson, and President of Young Nails, Greg Salo, will show attendees the latest designs during a two-hour session covering acrylics, high-performance nail polish, one-step gel and a powder coat system.

Firm favourites will also return to Beauty Expo Australia 2017, with celebrated makeup artist Rae Morris bringing her Intimate date with Rae workshop to Sydney for the first time, following its success in March at Beauty Expo Melbourne. The workshop is available to just 12 people who can ask Rae their questions about business, beauty and how to make their own success as a makeup artist.

“Come along to ask me anything you want to and I’ll be able to answer you from the heart – it was a really constructive and rewarding workshop in Melbourne so I’m really looking forward to bringing it to Sydney makeup artists too!” said Rae.

For skincare professionals, Sarah Hudson will be teaching skin therapists how to harness the rapidly rising male market in a session focusing on the skin men want and how you incorporate this into your clinic; while Dawn Clifford will speak on the business potential of peeling services; and Janine Tait will share her insights on the Slow Beauty movement and dermanutrition. Speaker and educator, Gay Wardle, will present a session on hormones and anti-ageing, as well as a session on how to treat the five most common skin conditions today.

New to Beauty Expo in 2017, beauty professionals wanting to further their skills with hairstyling can attend a Back to Basics Hair Bootcamp with Australia’s eminent special occasion hairstylist, Lorna Evans. The session has been designed for those wanting to expand their client base and market their services as a one-stop-shop for all things beauty.

For salon owners and managers, Beauty Expo has a fantastic line-up of business educators for 2017 including business guru, Julie Piantadosi, who will bring two brand-new sessions to Sydney; branding specialist, Ed Kirk; Lisa Conway with her expert salon advice; and business coach, Cherie Stokic, of the award-winning Reach Your Summit team.

What to expect on the Expo floor

Among the exceptional exhibitors taking up a weekend residence at the ICC Sydney, Beauty Expo Australia is thrilled to welcome Professional Beauty Solutions (PBS) back to the event this year, where it will showcase all its brands at seven different stands. Visitors can make the most of PBS’ complimentary treatments and visit the stands for free gifts and samples from varied brands, including Youngblood Mineral Cosmetics, Cherry Blooms eyelash extensions, Wotnot Facial Wipes, Sunescape tanning products, Bestow Beauty, Pure Fiji, Dermalux LED, Image Skincare and Body Sugaring Australia.

Matt Williams, Managing Director of PBS, said: “We are so excited to be returning to Beauty Expo Australia this year. I've had a look at the new venue, the International Convention Centre, and it is better than anything I have visited worldwide. PBS offers ten amazing professional beauty brands and there is no better place to showcase them all to the industry, than at this event. Not only will we have everything on display and available to look, touch, and feel; but also the opportunity to try before you buy. The venue will also be hosting our annual Passion to Profits education and our Gala Awards Dinner. This year’s Beauty Expo cannot be missed – we can’t wait to see you all there.”

Other brands appearing at the show include Napoleon Perdis, PONi Cosmetics, Inglot Cosmetics, Dermalogica, Pevonia, Inskin Cosmedics, Pelactiv, MODELROCK Lashes, Red Cherry lashes, Young Nails Australia, esmi skin minerals, France Medical, Organic Spa, Juliette Armand, Syneron Candela, Cryomed Australia, iKOU Australia, Lycon Cosmetics, The Divine Company and many more.

With demand from the skincare and anti-ageing sector peaking, additional space has had to be allocated to showcase the plethora of brands wanting to be a part of the show.

A new feature at Beauty Expo Australia this year, visitors will be able to distinguish between brands that focus on natural ingredients in their products and environmental consciousness in their brand ethos, as well as those that are proudly Australian-made and designed.

Popular show features like The HUB stages, dedicated to makeup, grooming, and anti-ageing will return for 2017. The nail hub will be home to the Australian leg of the internationally renowned Nailympia competition, with a selection of education for nail artists available at the grooming hub. The Face2Face Makeup Awards will return in 2017, recognising extraordinary creative talent in makeup artistry.

Entries for the Face2Face Makeup Awards and the Nailympia competition are now open at

With so much action packed into one weekend, beauty professionals should keep Saturday 26 to Sunday 27 August blocked out in their calendars for the beauty event of the year.

A full education schedule, exhibitor directory, registration and early bird tickets for Beauty Expo Australia are available at


For more information, please contact Belinda Craigie:; +61 2 9422 2986

Show dates:
Saturday 24 August 2019
Sunday 25 August 2019

International Convention Centre Sydney
(ICC Sydney)
Darling Harbour, Sydney NSW 2000

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